Yesterday, Delta Air Lines announced its newest, innovative partnership with seven-time Super Bowl champion, entrepreneur, and philanthropist, Tom Brady as a long-term strategic advisor.
This new venture aims to connect Brady’s teamwork expertise, drive, and passion for success to the Delta ecosystem.
“Delta’s people are driven by their commitment to world-class performance, excellence and a desire to achieve best-in-class results,” said Delta CEO Ed Bastian. “Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.”
According to Delta, this first-of-its-kind partnership will operate in the following areas:
Communities
Supporting Delta’s work to positively impact communities where employees live and work, inspiring the next generation of Delta Community leaders.
Customers
Supporting Delta’s “Keep Climbing” mantra by strengthening brand identity through marketing and customer engagement.
Employees
Supporting Delta’s development by advising on strategic training and teamwork tools for more than 90K employees.
“I am grateful to be joining the Delta family, a company I have loved and respected for years,” Brady said. “Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible. Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane.
“Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success,” he added.
Brady joins Issa Rae, Kelly Norda, and others under Delta’s impressive roster of brand partnerships; all of whom share common values of integrity, perseverance, teamwork and the goal to be the best in their industry.
