Delta | Boldly Curated Media

By Jannah Bolds
EIC, The Bold Opinion

Upon landing, the Delta Jet had flipped upside down amid intense winds and remnants of a weekend snowstorm. Toronto Pearson International Airport also reported two passengers were airlifted away for emergency care.

Delta’s CEO, Ed Bastian delivered a statement after reports were publicized. “The hearts of the entire global Delta family are with those affected by today’s incident at Toronto-Pearson International Airport. I want to express my thanks to the many Delta and Endeavor team members and the first responders on site,” said Bastian. “We are working to confirm the details and will share the most current information on news.delta.com as soon as it becomes available. In the meantime, please take care and stay safe,” he added.

Today’s crash adds to the string of recent aviation related incidents and according to the National Transportation Safety Board (NTSB), there have been 87 total accidents so far in 2025; 13 fatal and 74 non-fatal.

This is a developing story.

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By Jannah Bolds
EIC, The Bold Opinion

Brady partnering with the number one air line in the nation was unforeseeable, yet ironically poetic.

Yesterday, Delta Air Lines announced its newest, innovative partnership with seven-time Super Bowl champion, entrepreneur, and philanthropist, Tom Brady as a long-term strategic advisor.

This new venture aims to connect Brady’s teamwork expertise, drive, and passion for success to the Delta ecosystem.

“Delta’s people are driven by their commitment to world-class performance, excellence and a desire to achieve best-in-class results,” said Delta CEO Ed Bastian. “Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.”

According to Delta, this first-of-its-kind partnership will operate in the following areas:

Communities
Supporting Delta’s work to positively impact communities where employees live and work, inspiring the next generation of Delta Community leaders.

Customers
Supporting Delta’s “Keep Climbing” mantra by strengthening brand identity through marketing and customer engagement.

Employees
Supporting Delta’s development by advising on strategic training and teamwork tools for more than 90K employees.

“I am grateful to be joining the Delta family, a company I have loved and respected for years,” Brady said. “Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible. Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane.

“Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success,” he added.

Brady joins Issa Rae, Kelly Norda, and others under Delta’s impressive roster of brand partnerships; all of whom share common values of integrity, perseverance, teamwork and the goal to be the best in their industry.