By Jannah Bolds
EIC, The Bold Opinion
The Honey Pot Company, a black-woman owned feminine hygiene brand, saw an estimated 50% increase in sales after the launch of Target’s “Founders We Believe In” campaign. Oddly though, the spike in sales didn’t quite come from the advertisement itself, but rather an influx of negative reviews on TrustPilot. The one-star reviews claimed the brand was racist and excluded women of other races.
“The reason why it’s so important for Honey Pot to do so well is so the next black girl that comes up with a great idea, she could have a better opportunity. That means a lot to me,” says CEO Bea Dixon in the Target commercial. Continue reading Digital Boycott Turns Into Dollar Signs for The Honey Pot Company