Tag Archives: Sundial Brands

So about this Shea Moisture Hoopla…

Hey Peeps! It’s Jannah B

I’ve come across some online controversy that involved one of my favorite natural hair care brands; Shea Moisture. This is one of the first brands I gravitated to during my natural hair transition back in 2009/2010. My transition was rough, but I got through it after a year and a half. That’s another story though, so I won’t get into detail.

BUT WE ARE HERE to talk about the recent controversy with Shea Moisture’s recent commercial. Here’s a link to the commercial, if you haven’t seen it already.

Shea Moisture Commercial

OK. So now that you’ve seen what people are talking about, hold tight to your questions, comments, and concerns until the very end of this. Take this all in, then make your Bold Opinions 🙂

Controversy: New Shea Moisture commercial integrates other women without kinky or curly hair. Shea Moisture began by marketing their products for women and men of color, specifically kinky and curly hair textures. Now, in 2017, the company releases a commercial with women with naturally straight, fine hair, talking about their love of the product. Since the release of this commercial, the company has received some negative backlash. *See Below, YES these are real*

(Feel some type of way after reading those comments? Remember to comment below and take the poll)

Why I think this is ridiculous: 
1) All you backlash givers should have a few seats.
*offers memory foam cushioned, kente cloth embossed stool, for all you extra woke folks*

Please have a nice long seat because this brand has been around WAY before any of the natural hair became “popular”. I say “popular” because we all know that there was a “natural wave” that popped up bout a decade ago. Some people stuck with it, others didn’t. It’s life.

I saw where people were complaining about SM (Shea Moisture) not being loyal to their customers and that they were becoming “white washed”.
Really -__-

Ok then, well what about the previous commercials and marketing techniques? Plenty of women with “4C” hair types and darker skin complexions in those productions. Bet you haven’t seen those, eh? Just jumped on the bash-bandwagon, eh? Ok so let me point you in the right direction. Check these vids on their Channel
What’s Normal?
#EveryBodyGetsLove
Shea Moisture London Store Launch
Bleached hair care (I recommend skipping to 2:30-5:30)

AND they have men’s products for beard and shave! Are my guys out there complaining since there are NO MEN in any of their commercials?
I thought so. Have a seat.

So now that people see that the brand is trying to expand and offer their products to ALL HAIR TYPES, it’s a problem? Yes, SM started out marketing to the kinky, curly hair types, but guess what… It’s time for growth. Business growth.

2) It’s called Business
Hey, the brand is expanding. It has its foundation, the curly haired customers, and now wants to market to other hair types (AKA be placed in more stores, AKA reach a broader audience, AKA MAKE MORE MONEY, AKA BECOME. AN. EMPIRE.) Let them get their coins!

Why stop a black owned business from conducting business how it should be, by expanding and inducing growth? Marketing is doing a spot on job with their efforts, I think. Maybe should emphasize and incorporate more men in their ads an such, but they will get around to it.
Yes, it’s black owned by Sundial Brands, LLC.
I’m a journalist, I research 😉

Also, since when did the term “natural hair” refer to only the kinks, coils, and napps? The definition of Natural is something that Naturally occurs, right? Without alteration, right? So that could include, just about anything, right? Got it.
I think this goes into the phenomena that “we” like to have “our own”. Which is fine because we are slightly different in ways, but let’s not confuse this idea with selfishness. This is just something to ponder on and could potentially turn into an article of itself.

Let me drop a gem on you right quick. Whether you realize it or not, LIFE is a business. Everything has strategy, consequences, and goals for success/ happiness. Remember that.

All in all, Y’ll need to chill on this backlash and if this product works well for YOU and YOUR hair/skin, continue to use it. Y’all are REACHING!

That’s MY BOLD OPINION.

Feel free to comment, like and share this! YOUR Bold Opinion is welcome here 😉

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Image credit: Sheamoisture.com