Imagine it’s the year 2020, four years post the start of, yet another, social injustice revolution, and haven’t seen progression? Colin Kaepernick took a knee during the US national anthem on 9/01/2016 to bring the reality of social injustices and police brutality amongst Black Americans; and in return, received the blackest of balls! No pun intended, but the man has not been allowed to step foot in the National Football League since. But where are we now? You would think the nation would recognize and acknowledge the REAL problem in America since then. Well, think again. Continue reading It Was NEVER About The Flag→
The National Socialist Movement is a Neo Nazi group based out of Detroit, Michigan. They are a hate group and they have rallies in cites all over the country. The hate group has come to the forefront of the media after one of their recent rallies, Charlottesville. The National Socialist Movement, NSM, was responsible for the Unite the Right rally that led to a counter protester dying and others injured. The incident in Virginia has not slowed down the NSM or their supporters, another rally was planned for Saturday, April 20th, in Newnan, Georgia. Continue reading Newnan’s Nazi No-No→
I’ve come across some online controversy that involved one of my favorite natural hair care brands; Shea Moisture. This is one of the first brands I gravitated to during my natural hair transition back in 2009/2010. My transition was rough, but I got through it after a year and a half. That’s another story though, so I won’t get into detail.
BUT WE ARE HERE to talk about the recent controversy with Shea Moisture’s recent commercial. Here’s a link to the commercial, if you haven’t seen it already.
OK. So now that you’ve seen what people are talking about, hold tight to your questions, comments, and concerns until the very end of this. Take this all in, then make your Bold Opinions 🙂
Controversy: New Shea Moisture commercial integrates other women without kinky or curly hair. Shea Moisture began by marketing their products for women and men of color, specifically kinky and curly hair textures. Now, in 2017, the company releases a commercial with women with naturally straight, fine hair, talking about their love of the product. Since the release of this commercial, the company has received some negative backlash. *See Below, YES these are real*
(Feel some type of way after reading those comments? Remember to comment below and take the poll)
Why I think this is ridiculous:
1) All you backlash givers should have a few seats.
*offers memory foam cushioned, kente cloth embossed stool, for all you extra woke folks*
Please have a nice long seat because this brand has been around WAY before any of the natural hair became “popular”. I say “popular” because we all know that there was a “natural wave” that popped up bout a decade ago. Some people stuck with it, others didn’t. It’s life.
I saw where people were complaining about SM (Shea Moisture) not being loyal to their customers and that they were becoming “white washed”.
AND they have men’s products for beard and shave! Are my guys out there complaining since there are NO MEN in any of their commercials?
I thought so. Have a seat.
So now that people see that the brand is trying to expand and offer their products to ALL HAIR TYPES, it’s a problem? Yes, SM started out marketing to the kinky, curly hair types, but guess what… It’s time for growth. Business growth.
2) It’s called Business Hey, the brand is expanding. It has its foundation, the curly haired customers, and now wants to market to other hair types (AKA be placed in more stores, AKA reach a broader audience, AKA MAKE MORE MONEY, AKA BECOME. AN. EMPIRE.) Let them get their coins!
Why stop a black owned business from conducting business how it should be, by expanding and inducing growth? Marketing is doing a spot on job with their efforts, I think. Maybe should emphasize and incorporate more men in their ads an such, but they will get around to it.
Yes, it’s black owned by Sundial Brands, LLC.
I’m a journalist, I research 😉
Also, since when did the term “natural hair” refer to only the kinks, coils, and napps? The definition of Natural is something that Naturally occurs, right? Without alteration, right? So that could include, just about anything, right? Got it.
I think this goes into the phenomena that “we” like to have “our own”. Which is fine because we are slightly different in ways, but let’s not confuse this idea with selfishness. This is just something to ponder on and could potentially turn into an article of itself.
Let me drop a gem on you right quick. Whether you realize it or not, LIFE is a business. Everything has strategy, consequences, and goals for success/ happiness. Remember that.
All in all, Y’ll need to chill on this backlash and if this product works well for YOU and YOUR hair/skin, continue to use it. Y’all are REACHING!
That’s MY BOLD OPINION.
Feel free to comment, like and share this! YOUR Bold Opinion is welcome here 😉