‘Spark Lab’, in partnership with Boys & Girls Clubs of Metro Atlanta, is a youth development and engagement effort that sprouted from Usher Raymond IV’s Social Impact Tour. This tour, which kicked off last August in partnership with Boys & Girls Clubs of America and the After School Alliance, has reached over 4,800 youth across 11 cities including Washington, D.C.; Detroit, MI; Philadelphia, PA; Oakland, CA, Houston, TX, Brooklyn, NY and more. 

“​The Spark Lab and Entertainment Industry Club is about providing our youth with the tools, confidence, and opportunities they need to turn their dreams into reality,” said Usher Raymond IV, Chairman of Usher’s New Look. “It’s an honor to help inspire the next generation of leaders and innovators. We are invested in our future. We’re invested in youth and I’m an example,” he added.

The ribbon-cutting ceremony celebrated the 25-year legacy of USHER’s New Look and its unwavering dedication to transforming the lives of under-resourced youth through comprehensive, passion-driven leadership programs. With the Entertainment Industry Club set to launch in 2025, this initiative reaffirms USHER’s ongoing commitment to creating brighter futures for young people nationwide.

“Boys & Girls Clubs of Metro Atlanta is thrilled to announce this year’s much-anticipated launch of the Usher Raymond IV Spark Lab,” said David Jernigan, President & CEO of Boys & Girls Clubs of Metro Atlanta.

“Usher’s Spark Lab will not only be a resource to our Club members, but also a space where they can gain hands-on experiences in fields like music production, filmmaking, photography, and more. This initiative perfectly aligns with our mission to ignite the unlimited potential of kids and teens by creating safe, inclusive, and engaging environments, empowering them to find their spark and pursue their passions.”

Learn More about Usher’s youth development efforts by visiting Ushersnewlook.org.

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